Final design with changing background, emphasizing inclusion
Challenge:
Create an umbrella brand for four already-existing departments of Student Media. The brand must identify these departments as distinct subdivisions operating independently (print media, radio, news, and TV), yet creating student content in joint forces. The brand must also embrace the slogan: Plug in, stay connected.
Solution:
Given the inclusive culture within the UT Dallas community, an all-embracing, rainbow-like range of colors are represented by the 4 colors. This palate of four paves a 1:4 rectangle with circles flowing through. The brand concept joins the departments through encompassing youth, identity inclusion, information technology, and togetherness, all while respecting the boundaries between all four departments.
Color palette ideation
Final brand design with explanation
The brand is also vastly versatile and adaptive in practical use (holiday messages, special announcements... etc).
